
The ‘best’ company for you may be anyone that is hiring. It may be one near your house or the employer willing to pay you 250K and relocate you to Hawaii. For most people however it is more about a place that will treat you with dignity and respect and pay you a fair wage for the work you do. That said there are certain signals that these companies send out that you should be watching for and using to your advantage during your position hunt.
The best signal I can think of that a company is one of the ‘best’ to work for is that all employees at all levels of the organization to two things:
* Sell the company’s product or service to everyone they meet.
* Recruit others into the organization.
So, in the very best company’s everybody sells, and everybody recruits. When I have led the HR function at organization I made it a point to let everyone know that both of these tasks were on all employee job descriptions. I spent time with all employees and created a formal training session on projecting the correct corporate image to the community and each employee’s role in that effort. Yes, we have professionals in sales and HR to lead these efforts and follow up on all leads, but that did not mean the tasks were delegated only to these pros. It is and should be a total effort. And for the best employers, team members are more than happy to be your ambassadors.
When employee have pride in their company they talk about the product they produce, they display company awards, pictures and memorabilia, the wear clothing with the company logo, they want to take friends and family to see where they work and most importantly whenever possible or feasible they use the product or service themselves.
The very best salesmen not only sell, they ‘sell deep’. Well into an organization so people at all levels know who they are and what the represent. The best companies sell their culture to employees and the very best ones ‘sell deep’ so all levels of the organization are bought into the effort and proud to be part of the team. This means that the CEO and the part time accounting clerk both can tell you about what the company sells and what type of people they hire. When either one spots a like minded individual they will be recommended for hire, but only if they think you are worthy of joining this high functioning team. I do not attend professional engineering/nursing/finance/programming/etc. functions. But my employees do and they are friends and associates with others that do the same. They are my eyes, ears and mouthpieces in their respective communities and have access to the very best people in their respective fields. I want them presenting my company as THE place to work. I want them looking for like minded people with the skills we need to continue our success.
So how can you use this knowledge to your advantage to get a got offer from one of the best? Well, the first thing you need to do is be the kind of person that the best companies want: Skilled, dependable and cooperative. If you can’t manage those three items then no amount of networking or recruiting advice can help you. Please read my previous posts on being the type of individual companies want to employee and adjust your expectations accordingly. Okay, so let’s assume you are the star you think you are. You need to find ways to associate with people in your target organization. Don’t just send in a resume and cover letter that will be tossed aside. Get to know these people. Join the organizations they are members of. Do what they do…yoga, golf, volunteer, etc. If you can get yourself invited to the company picnic, go and play it like a full day interview. You are being watched and evaluated by these potential coworkers at all times so make sure you are presenting yourself in the best possible light. Work your way into their team before you even have the position. It will not take long for one of these associates to bring you into the fold and recommend you for hire. This person can literally sponsor you through the recruiting process and get you that dream position.

As someone once said: Ducks go with ducks, geese go with geese, and eagles fly with eagles. Become a professional eagle and associate with other professionals of your highly desirable kind.






